Ultimate Tanzania Safari Sweepstakes


CONCEPTUALIZED AND MANAGED THE LAUNCH OF MTSOBEK'S 40TH ANNIVERSARY SWEEPSTAKES

OBJECTIVE: Execute a 2-month long Facebook contest in honor of Mountain Travel Sobek’s 40th anniversary.


MY PART:

-Brainstormed idea and worked with sales team to finalize prize.

-Sourced partners to expand prize package and increase our exposure to their audiences.

-Created content for all promotional materials: e-mail, landing page, video, press release, banner ads, social media, entry form, terms & conditions, etc.

-Set up sweepstakes using North Social platform and tracked the results.

-Reached out for media placements in the press.


RESULTS:

-Increased Facebook fans by 1.4k

-Grew e-mail subscriber base by 2.2k

-Received 10 inbound links the media.

-Exposed brand to new audiences via partner e-mails and press placements.