OBJECTIVE: Execute a 2-month long Facebook contest in honor of Mountain Travel Sobek’s 40th anniversary.
-Brainstormed idea and worked with sales team to finalize prize.
-Sourced partners to expand prize package and increase our exposure to their audiences.
-Created content for all promotional materials: e-mail, landing page, video, press release, banner ads, social media, entry form, terms & conditions, etc.
-Set up sweepstakes using North Social platform and tracked the results.
-Reached out for media placements in the press.
-Increased Facebook fans by 1.4k
-Grew e-mail subscriber base by 2.2k
-Received 10 inbound links the media.
-Exposed brand to new audiences via partner e-mails and press placements.