E-mail Campaigns


MY ROLE:

- Brainstormed e-mail campaigns that aligned with sales initiatives.

-Wrote compelling copy and conducted A/B testing to optimize performance.

-Constructed e-mail layouts and graphics using Photoshop and set them up in e-mail platforms like Silverpop and MailChimp.

-Sent e-mails using segmented lists and reported resulting metrics, including: click-through rates, open rates, unsubscribes, and more.